The purpose was to determine the relationship between sensory marketing and consumer purchasing behavior in tourist restaurants, Iquitos 2022. This was a quantitative, non-experimental, descriptive, cross-sectional and correlational study; The population was made up of 88 consumers who visit tourist restaurants. The survey was used as a technique and instrument, the Likert Scale (validity of 82%, reliability 83.3%). The results were: sensory marketing of the consumer, rated as high 63.6% (56) and medium 36.4% (32), according to dimensions: visual, high 63.6% (56), medium 34.1% (30) and low 2.3% (2); olfactory, high 52.3% (46), medium 43.2% (38) and 4.5% (4) low; auditory, high 63.6% (56), medium 35.2% (31) and low 1.1% (1); gustatory, medium 61.4% (54), high 34.1% (30) and low 4.5% (4); tactile, medium 64.8% (57), high 31.8% (28) and low 3.4% (3). The consumer's purchasing behavior in to...