The general objective of this research is to determine how digital strategies on Instagram influence the purchase decision of consumers under 30 years of age who request food for delivery in Metropolitan Lima. The type of research is applied and mixed and have a quantitative approach. In this research, a virtual survey was applied to 391 people under the age of 30 who use the social network Instagram and request the food delivery service. The first chapter describes the problem of how digital strategies in the social network Instagram can influence in the decision of consumers who request food delivery service. In addition, the sample calculation. In the second chapter, presents the objectives and hypotheses of the investigation and, which are related to the problem to be solved and the details of the elaboration of research instrument. The third chapter presents the investigation backgr...