University radio stations in Colombia have become a significant contributor to the country's creative and cultural industry, having developed their unique identities over almost a century of existence. In the last two decades, the number of university radio stations has grown exponentially, with over 80 stations from 60 universities of various types (public and private), identities (confessional, secular, regional, national), and focuses (educational and research). Each station has acquired distinct characteristics. The study presented here used both quantitative (survey and analysis sheets) and qualitative (interview and documentary review) methods to investigate university radio stations and their agents. The aim was to identify and analyze the challenges faced by the directors of this type of radio station. The analysis focused on the relationship between the media and the university,...