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artículo
Publicado 2021
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In a totally globalized world where the use of digital platforms is increasingly taking center stage, it is relevant to study the relationship of these technologies with companies and how they have influenced them. Therefore, the present research aims to characterize the use of Information and Communication Technologies (ICT) and Social Networks (RRSS) of Micro, Small and Medium Enterprises (MSMEs) advised by the Arica Business Center, Chile. In a stratified random sample (n = 120), a survey was applied to find out the knowledge, use, frequency and impact that ICT and social media have on companies. The results showed that 73% of the clients of the Arica Business Center use ICT, especially the laptop or desktop computer, which 68% declare to use it several times a day, followed with 73%, the smartphone. The greatest impact that ICT has within companies is related to communication with cu...