This study aims to determine the relationship between brand positioning and commercial management in the footwear company Josué Valverde E. I. R.L Trujillo - Peru 2023, the variables were worked with the dimensions: differentiation, customer satisfaction and level of recommendation intention, for commercial management, sales, commercial strategy and aftersales service were chosen. On the other hand, the research methodology is descriptive with a nonexperimental design, it also presents a correlational scope and a quantitative approach. Due to its nature, it is applied research with a cross-sectional scope. The population of the study is constituted by the clients of the company Josué Valverde E.I.R.L. of which a finite sample of 158 clients has been considered. For data collection technique was used as a survey and as an instrument the structured questionnaire of 18 questions using the...