The article presents the analysis of social and psychological component indicators of academic employees in the structure of higher education institution (university) image. As a part of comprehensive study we determined the internal structure of a higher education institution image according the results of factor and correlation analysis which includes five factors: professional, social-psychological, motivational, emotional-volitional and individual-psychological. This approach gave a possibility to characterize the peculiarities of each factor, published in scientific articles, influence on the image of the university. Some of the factors have been stydied previously and we could find scientific publications on these issues. At the same time the results of the social and psychological component research have not been published yet but have a significant scientific interest since they ...

The article presents the analysis of social and psychological component indicators of academic employees in the structure of higher education institution (university) image. As a part of comprehensive study we determined the internal structure of a higher education institution image according the results of factor and correlation analysis which includes five factors: professional, social-psychological, motivational, emotional-volitional and individual-psychological. This approach gave a possibility to characterize the peculiarities of each factor, published in scientific articles, influence on the image of the university. Some of the factors have been stydied previously and we could find scientific publications on these issues. At the same time the results of the social and psychological component research have not been published yet but have a significant scientific interest since they ...