This Project aims to present a pre-feasibility study for the installation of a pet clamshell production plant for fruits in the modern channel, where the technical, economic-financial and market viability is evaluated. This product seeks to promote the sale in small entrepreneurs of the fruit industry. Packaging within the fruit industry allows the development of new markets, so it is important to have a correct design, correctly apply materials that are involved in the manufacture of these and get a quality packaging because they have a direct impact on the chain of distribution by providing a fresh product to the consumer and reducing the losses of the company. The technological advances have allowed to have different types of packaging for fruits such as vacuum packaging, modified atmosphere, boxes, meshes, bags, among others that allow handling, transport and display of these fresh p...