The present investigation has like objective the study, the strategies of marketing and its influence in the positioning of the Private University of Trujillo in the year 2018. This is a non-experimental study and the design of the research is transversal descriptive; for the counting of data it is used as a questionnaire instrument, with a significance level of Cronbach's Alpha with oscillating values between 0.637, which validates the survey. The sample was represented by 266 students from the different private schools of Trujillo, the results were processed in the Excel spreadsheet and the statistical program SPSS to process and process research data, to determine the influence of marketing strategies and the positioning of the private university of Trujillo refers to Pearson's correlation coefficient. Obtaining as a result a negative Pearson correlation coefficient (r = -0.425), wher...