This article presents and distinguishes measures that were traditionally all located within the precautionary genre, but that in recent years have attempted to be identified with greater precision. The distinction between these measures is relevant, among other reasons because their requirements are not identical, not all of them are admitted in the same cases and the procedure to adopt them must be different, for clearly justified reasons. The topic is approached in an exploratory manner, based on the selection of the Peruvian and Uruguayan systems.

This article presents and distinguishes measures that were traditionally all located within the precautionary genre, but that in recent years have attempted to be identified with greater precision. The distinction between these measures is relevant, among other reasons because their requirements are not identical, not all of them are admitted in the same cases and the procedure to adopt them must be different, for clearly justified reasons. The topic is approached in an exploratory manner, based on the selection of the Peruvian and Uruguayan systems.

This article presents and distinguishes measures that were traditionally all located within the precautionary genre, but that in recent years have attempted to be identified with greater precision. The distinction between these measures is relevant, among other reasons because their requirements are not identical, not all of them are admitted in the same cases and the procedure to adopt them must be different, for clearly justified reasons. The topic is approached in an exploratory manner, based on the selection of the Peruvian and Uruguayan systems.

La presente investigación se inició estableciendo como general Implementar estrategias de publicidad para mejorar el posicionamiento de la Pizzería & Cervecería El Taller Artesanal. El tipo de investigación fue cuantitativo, La investigación tuvo un diseño de estudio pre – experimental, porque se estudia un grupo cuyo grado de control es mínimo, se trata de un estudio donde la variación de la variable independiente será por efecto de la variable dependiente. La población de estudio fue de 400 comensales que cuenta la pizzería y cervecería “El Taller Artesanal” y tuvo un nivel de confianza del 95%, producto de ello, la muestra de estudio fue de 168 consumidores. Se concluyó que las estrategias de publicidad establecidas para la organización influyeron positivamente en el posicionamiento de la imagen y marca de los consumidores en un 86% mientras que un 9% se encontrar...

Modalidad de obtención de segunda especialidad sin designación de jurado según Oficio N.° 009-2025–OGYT-FMH/USMP