The following research work’s purpose is to determine the feasibility of the installation of a natural toothpaste production plant based on coconut oil which, through nine chapters written, allowed to confirm the profitability of the project. The product will be commercialized under the name “Fluoral”, in 75 mg aluminum tubes, which will be sold to the public in individual ecological containers to promote a culture of using natural products. After two years of research, and an initial survey of 266 individuals within the target population, it was determined that, with an acceptance rate of 56,7%, the demand for the project for the first year would be 805 840 units of toothpaste. This is detailed in the second chapter, where a rigorous analysis of the market to be entered was made and we can also find the marketing, promotion and distribution plan for the product. Likewise, through ...