Entrepreneurships under post-covid19 conditions have developed new digital marketing strategies to position themselves in the local and regional market. The present study pursued the objective of implementing organic Facebook advertising strategies to increase sales in "Novedades Jimber" Leónidas Plaza. A methodology directed in two stages was used, the first consisted of diagnosing the level of the enterprise and competitors; The second stage was structured to develop advertising based on the geographical scope, the objectives and the means of dissemination, paying tribute to a mixed inquiry consisting of collecting, analyzing and integrating both quantitative and qualitative research. The method used was the descriptive analytic that made it easier to determine the effectiveness of advertising on social networks. The study population is the customers who frequent the business through ...