The objective of the research was to identify the foundations of the concept of political involvement according to Bruce Pinkleton. He worked on the term political involvement in fifteen (15) academic articles within the field of study of political communication. The qualitative study of phenomenological design had as unit of analysis Professor Bruce Pinkleton and the choice of (07) seven articles of his scientific production as author and co-author, as an instrument of information collection a semi-structured interview guide and a registration form were applied and for data processing an analysis matrix was applied. As a result, it was found that the term political involvement is conceptualized as the interest of a citizen in politics and the search for sources and information in traditional media such as TV, radio, newspapers and social networks that favor decision making and political...

The objective of the research was to identify the foundations of the concept of political involvement according to Bruce Pinkleton. He worked on the term political involvement in fifteen (15) academic articles within the field of study of political communication. The qualitative study of phenomenological design had as unit of analysis Professor Bruce Pinkleton and the choice of (07) seven articles of his scientific production as author and co-author, as an instrument of information collection a semi-structured interview guide and a registration form were applied and for data processing an analysis matrix was applied. As a result, it was found that the term political involvement is conceptualized as the interest of a citizen in politics and the search for sources and information in traditional media such as TV, radio, newspapers and social networks that favor decision making and political...

En la era digital entender la compleja dinámica entre los jóvenes y la política se vuelve esencial, especialmente en un contexto como el peruano, marcado por constantes cambios y crisis política. El propósito de la investigación fue determinar la relación entre los determinantes del uso de Facebook y el involucramiento político de los estudiantes de Ciencias de la Comunicación de la Universidad Nacional de Piura. Para abordar el tema, se desarrolló un modelo adaptado del Modelo de Aceptación Tecnológica (TAM) en este contexto. La investigación de enfoque cuantitativo, diseño no experimental, transversal descriptivo correlacional, tuvo una población de 200 universitarios a quienes se aplicó el cuestionario de determinantes del uso de Facebook y el cuestionario de involucramiento político. El resultado reveló una relación directa de intensidad baja y significativa del in...