One of the most notorious changes in consumer behavior occurred as a result of the pandemic, after the appearance of the Covid-19, society has been forced to adapt to new realities. This is how the post-covid consumer has acquired new shopping habits related to hygiene, digitization and healthy living. The present research work pursues to analyze the factors of the model of consumption values that influence healthy food purchase behavior in millennials residing in zone 6 and 7 of Metropolitan Lima. In this study, six variables were evaluated which are functional factor, social factor, emotional factor, epistemic factor, conditional factor and purchase behavior. The methodological approach is quantitative with a non-experimental design and 384 millennials as sample. Among the main findings, it was found that the most influential factor is the conditional factor and the least influential t...