This research aims to determine whether a digital marketing strategy that involves various digital media can increase the growth and improve the positioning of a new brand of clothing for babies and children, Capieli, in the post-covid-19 pandemic context, faster and more efficient than traditional marketing. With the information collected from secondary sources and from surveys carried out, it has been possible to conclude that the hypothesis raised is true, since for some years consumption through virtual media has been increasing, but thanks to the covid-19 pandemic this growth has risen. For this reason, the most effective form of growth for Capieli in this context is through digital media, which allow increasing its sales in the current market, which is mainly Lima, but also gives it the opportunity to expand its market, reaching provinces and other countries, using less economic re...