The coffee sector in Peru faces significant challenges, since more than 50% of the coffee consumed domestically is imported, and is predominantly in soluble forms (Cafelab.pe, 2024). The local coffee consumed is mostly of low quality (Agencia Agraria de Noticias, 2024), including discards and mixtures with sugar and other grains, according to studies carried out by the Central Café & Cacao (Cafelab.pe, 2024), which represents 11 cooperatives from regions such as Junín, Ayacucho, Cusco and Puno (Cafelab.pe, 2024). This scenario underlines an imbalance in the market that directly affects the perception and consumption of quality national products. The relevant social problem in the industry focuses on coffee cooperatives, which seek to diversify their economic activities without compromising their export capacity. This situation directly affects rural communities that depend on these coo...