The objective of this 2023 research was to establish the relationship between outstanding service quality and user satisfaction in the transportation company "Los Goyos." The research adopted a quantitative approach, employing a design that analyzes correlations, following a cross-sectional approach without experimental interventions. To achieve this goal, two surveys were administered to a set of 25 regular customers of the company. The results obtained indicated that there is an extremely positive and strong connection between service excellence and customer satisfaction (correlation coefficient r = 0.918; p < 0.005). In summary, it was confirmed that a significant link between service quality and customer satisfaction exists within the company.