Sustainable mobility seeks to satisfy transportation needs, both private and public, minimizing environmental impacts. To achieve this, a model must be promoted that, among others, prioritizes alternative and collective mobility, reduces the use of fossil fuels and single-occupant vehicles, promotes shared mobility and optimizes parking management. Higher education institutions seeking to implement a sustainability model must prioritize this approach, given that the movement of students, staff and visitors to and from campus represents one of the main sources of environmental and social impact they generate. The study focused on the administrative staff at the Quito headquarters of the Pontificia Universidad Católica del Ecuador, the first private university in the country. The possibility of eliminating free parking service was analyzed as a way to promote environmental co-responsibili...