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artículo
Publicado 2022
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This document, product of the qualitative research process and case study, aims to describe the organizational practices developed by a timber company located near Bogotá (Colombia), its contribution to the industry and the communities, and how these actions incorporate economy circular, marketing and corporate social responsibility for the sustainability. This issue is considered relevant due to the growing criticism surrounding the crisis of natural resources that involves all of humanity and demands actions that contribute to its mitigation, based on the responsible linking of people and organizations. Added to the above is the need to transform the mentality of the human being on the management of solid waste, such as plastic, leading to companies, such as Maderas Cobos, to design new strategies that articulate the circular economy, marketing and social responsibility. Corporate The...