This research seeks to renew the corporate image of Telematica company by creating a graphic identity manual. Since the graphic part has become a key point for the identity and image of the company. In the case of Telematica, although it has been in the market for years promoting the benefits of the geographic information system, closely related to technology, it lacks of a graphic line that communicates a modern and current concept. For this, it was taken into account to make a diagnosis with the company's staff and Telematica directors to find out the perception they have about the company and then it will be possible to give way to the creation of the graphic identity manual according to the data collected. The study was conducted through a mixedclass Research-Action design. For data collection a survey and an interview were used. Likewise, the level of research that was applied was d...

La presente investigación tiene como objetivo principal proponer el rediseño de la Identidad Visual Corporativa para mejorar la Imagen de la Clínica Dental Karisma de San Martín de Porres, Lima – 2021. La metodología consiste en un tipo de investigación mixta, nivel descriptivo, diseño no experimental, la población está conformada por los 40 trabajadores de la Clínica, el instrumento utilizado fue un cuestionario. El estudio concluye con la confirmación del déficit de la identidad corporativa de la Clínica Karisma, en vista que el 70% de los colaboradores indican que se necesita rediseñar la marca, ya que la actual no transmite los valores ni el rubro odontológico que la empresa desea comunicar a fin de crear vínculos entre la marca y su público objetivo.