The general objective of this research is to determine the influence of experiential marketing in improving the brand positioning of Bryam Ulloa Photography, Trujillo 2021. The problem formulated was: How does experiential marketing influence the brand positioning of Bryam Ulloa Photography, Trujillo 2021? and it was raised as a hypothesis: Experiential marketing will positively influence the brand positioning of Bryam Ulloa - Photography, Trujillo 2021. Likewise, there was a population of 290 clients of Bryam Ulloa - Photography from January to August 2021; and, consequently, a sample of 165 clients. The research design used was non-experimental descriptive - cross-sectional because it aimed to describe the current reality as a diagnosis at a given time. As for the techniques, the survey was used and the questionnaire as instruments. Likewise, the conclusion reached was that experientia...