1
tesis de grado
Publicado 2025
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The present final report aimed to determine the relationship between financial culture and financial decision-making in microentrepreneurs of the Requena 2024 municipal market. Where we worked under a basic method, descriptive and correlational level with a non-experimental design, opting for a population of 250 sellers, to whom a questionnaire of questions was used to collect information and data. The results show us that the level of financial culture in microentrepreneurs was rated as regular by 25%, because the microentrepreneurs strongly agree, demonstrating a solid knowledge of the process and regularly using banking services, such as credits, savings programs and insurance; However, the sellers agree with their financial management capacity; while they are undecided about saving for cash purchases. Therefore, the financial decision-making of micro-entrepreneurs has obtained a scor...