The audiovisual industry has been experiencing exponential growth in the Latin American region, receiving increasing support from important institutions, which has resulted in highly recognized productions at a regional and global level. Peru is steps behind in this regard, but its audiovisual market has high potential for growth and success if conditions are positive. Research variables were technological innovation and sales performance, independent and dependent variable respectively. Nowadays, technological innovation is considered an important factor to produce quality products in most industries, while the sales performance could be seen because of the application of the independent variable. After an exhaustive investigation, it was concluded that although it is a common assumption that technological innovation leads to an increase in sales performance, this is not the case in the...