This paper will evaluate the feasibility of creating a plant for the production of BARF (Biologically Appropriate Raw Food) for dogs and cats. Chapter I presents the commercial, technological and economic-financial justifications. Likewise, the methodology to be used in the work will be proposed. Chapter II explores the needs of the clients through a market study, as well as the demand for the project by means of a survey of the target public; in addition, the marketing mix is proposed. Chapter III defines the macro and micro-location of the plant; in this section the factors to be considered are analyzed using the ranking of factors method. Then, in Chapter IV, the optimum plant size is calculated by evaluating five concepts: size-market, size-financing, size-technology and size-production resources, in order to determine the concept that will restrict production capacity. For Chapter V...

Currently, the world as a whole is focusing considerably on caring for the environment and, with this, people globally are opting for more "eco-friendly" options that allow them to develop all their activities, reconsidering with exponential trends in the passage of time all the products they can make use of. With this, a study was developed for the implementation of bicycles equipped with an electric kit for urban metropolitan Lima and its subsequent commercialization in the market. For a more detailed study of the demand, the acquisition patterns of electric bicycles will be presented, the potential demand will be determined and based on historical production, export and import data, the demand that will be covered with the entry of the product to the market will be found. Simultaneously, the commercial product to be offered, the promotion for it, the price and the point of sale are de...