This research is in the field of virtual worlds and it is positioned specifically in the digital art: The Machinima. The general purpose of this research is to integrate the Immersive Virtual Reality as a tool of representation in the process of new products design to enhance the toolkit of the narrator, to compare and analyze its influence by providing the tools of traditional and digital and to support the creation and communication of ideas used in digital art. I will analyze in particular the machinima as new digital narrative . My goal is to 2 propose a method to help especially the two actors of the conception (the communicator and the educator) to choose the best tool for storytelling during the communication process in education . Also show the positive influence of virtual worlds as a means of sui generis on the communication process in education - a better understanding of the ...