Mostrando 1 - 1 Resultados de 1 Para Buscar 'Torres León, Milagros Stefania', tiempo de consulta: 0.01s Limitar resultados
1
tesis de grado
The following study aims to: Establish the current situation of e-commerce in supermarkets and the strategies to follow for its development that affect the consumer shopping experience of Metropolitan Lima. The methodological design of the research was based on a qualitative, descriptive approach. For its part, the sample was made up through probabilistic convenience sampling, being established by 385 people from Metropolitan Lima. The data collection instrument of a survey containing elements that identify the research variable, the statistical techniques for the processing of The information was based on the statistical analysis of the information through the SPSS v.25 program, presenting the results through frequency tables for better understanding. The main findings of this research corroborate that: Regarding how the current situation of e-commerce in supermarkets affects the shoppi...