EMC2 is a company specializing in the development of metallurgical consulting services, particularly in large-scale gold mining, since 2014. However, in the past two years, the company has experienced a decline in sales. Despite this, clients have consistently rated the quality of the service highly and expressed satisfaction, recognizing the company's expertise in gold metallurgy. This expertise is a strength that could enable EMC2 to develop a portfolio of services that have not yet been explored. EMC2's services are highly valued by clients for their quality, resulting in satisfied customers. According to the information provided by EMC2 management, the main problems shown are (a) ineffective marketing strategy; (b) failure to explore new customers; (c) personnel with little knowledge of copper; (d) focus only on gold mines; (e) low profit margin in some services; (f) administration c...