The present research work was carried out in the Salesian Wine Association, located in the city of Lima, whose objective was to carry out a study of marketing strategies that the Salesian Wine Company has been applying with the purpose of improving the positioning of the products it offers, Since the products offered are within a highly competitive framework, the research carried out is descriptive, not experimental, the Inductive-Deductive Method, Hypothetical-Deductive Method was used, the survey was used as a research technique, To validate the reliability of the data obtained, Cronbach's Alpha method was applied; the population was made up of the customers of the Salesian Wine Association, a representative sample was obtained through the statistical method to which the data collection instrument was applied, and with the information obtained it was possible to meet the objectives of ...