This research is a compilation of data from data collection instruments, the company Fashion Original S.A.C. concerning the level of customer loyalty and use of Marketing Services as a measuring instrument; The study grew out of concern for the neglect of the strategic aspect of many micro and small business in our region, which now and this technological age is making it difficult to stay in the market, issues such as the level of satisfaction, compliance addressed with service and prices highlighting the importance of service quality as the main focus for the sustainability of the company. techniques and research tools such as surveys, forms, document analysis, signing technique were applied; of which data related to the already mentioned above were obtained. A data obtained underwent treatment; applying the method of direct, theoretical observation and practice consisting in systemati...