La presente investigación tuvo como objetivo diseñar un Balanced ScoreCard basado en la mejora continua para la permanencia empresarial de la empresa Pathrosrep S.A.C. La metodología utilizada es observacional no experimental, y la población y muestra de estudio siendo los cuatro trabajadores y doce clientes. Se aplicaron cuestionarios a ambos grupos (ambos muestreo por conveniencia) validados por juicio de expertos. Posteriormente, se realizó el análisis situacional de la empresa y la caracterización de las dimensiones de permanencia empresarial identificadas. Siendo el resultado de la caracterización: Identidad organizacional 91.67%, diferenciación 83.33%, factores que aportan a la eficiencia 58.33%, consolidación 58.33%, gestión integral 66.67%, eficiencia en procesos 75%; priorizando para el desarrollo del BSC los factores que aportan a la eficiencia. Finalmente, se plante...

This report investigates the significant challenges entrepreneurs in Surco, Lima, face particularly the limited access to capital. The analysis emphasizes that the lack of access to formal financing is the main challenge for small and micro-businesses, which make up 90% of businesses in Surco. Additionally, over 70% of these businesses operate informally, which limits their ability to get bank loans or other financial support. Key findings suggest that improving financial literacy, encouraging businesses to formalize, and creating better connections between entrepreneurs and investors are essential steps to building a stronger, more inclusive entrepreneurial ecosystem. The proposed solution focuses on creating a digital platform that connects local entrepreneurs with both local and international investors. This platform offers educational resources and provides certifications to build tr...

This report investigates the significant challenges entrepreneurs in Surco, Lima, face particularly the limited access to capital. The analysis emphasizes that the lack of access to formal financing is the main challenge for small and micro-businesses, which make up 90% of businesses in Surco. Additionally, over 70% of these businesses operate informally, which limits their ability to get bank loans or other financial support. Key findings suggest that improving financial literacy, encouraging businesses to formalize, and creating better connections between entrepreneurs and investors are essential steps to building a stronger, more inclusive entrepreneurial ecosystem. The proposed solution focuses on creating a digital platform that connects local entrepreneurs with both local and international investors. This platform offers educational resources and provides certifications to build tr...