The objective of the present research is determinate the market, technical, economic, financial, and social viability for the installation of a purple corn flakes plant. The product will have a presentation in bags of 200 grams. The target market will be Metropolitan Lima, which represents 32,6% of the population of Peru. At the level of socioeconomic segmentation, the sectors chosen are A and B. At the level of behavioral segmentation, the Millennial generation (18 - 39 years old) from sector A and B of Metropolitan Lima have been chosen for their openness to new products and Lifestyle. This generation represents 36,88% of the population. The sale value to the modern channel distributors will be S /. 3,03 per bag, and the price to the final consumer will be S /. 5,50 per bag of 200 grams. The production plant will be installed in the district of Lurin in Metropolitan Lima, selected for ...