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tesis de maestría
The present research work identifies the characteristics of the level of use of electronic banking (e-banking) and the level of satisfaction perceived by the clients of the Mibanco Iquitos Agency, in order to define strategies to face the competition and improve the positioning of Mibanco as a financial institution dedicated to small and microenterprises, in the process of technological convergence accelerated by covid-19. The research is of a quantitative type, a descriptive-correlational level and a non-experimental design. After obtaining data through the application of two surveys to 341 clients of Mibanco Iquitos Agency, it´s concluded that during the analyzed period the level of use of e-banking doesn´t present any correlation with the level of satisfaction perceived in said institution. for which a Spearman's Rho coefficient of 0.067 was obtained, and a p > t value of 0.215, whi...