This research project aimed to describe the perception of marketing at Inversiones IBB, a company based in Iquitos, Peru, in 2024. The type of research proposed was basic, with a quantitative approach, the level was descriptive, with a non-experimental, cross-sectional design. The population consisted of 64 distributor clients of the company. Data was collected using a survey questionnaire. The results revealed that 91% of clients perceived the company's marketing as good. The survey findings highlighted a high appreciation from customers towards the product (91%) and price (66%) dimensions. This positive perception is attributed to the company's ability to understand customer needs in depth, build strong relationships, and effectively differentiate itself from competitors. Moreover, the product has been highly valued by customers, with key indicators such as textile quality, a wide vari...