Innovation is the key to success in organizations, even though, the introduction of new products is a complex practice regardless of the market where it is sold (Bjorn et al., 2015, p. 252). Between 80-85% of products fail (The Nielsen Company, 2018, p. 3). Despite the studies, the researchers cannot specify an assertive theoretical framework (Al-Jundi et al., 2019, p. 3). The main reason why there is still no effective theoretical basis to predict the purchase intention of innovations is because of the complexity of the consumer and because it varies by industry. Therefore, the objective is to analyze the impact of the degree of the innovative profile on the purchase intention of new packaged food in housewives in Zone 7 of Metropolitan Lima. So that a group of consumers is specified in a respective industry. A high degree of innovative profile in the prospectus was considered to have a...