La presente investigación tiene como objetivo determinar cuáles son los factores claves y cómo influyen en la exportación de cacao orgánico en la provincia del Marañón–Huánuco. Para tal efecto se propusieron en la hipótesis de trabajo, los siguientes factores claves: producción, asociatividad, financiamiento, tecnología, logística, marketing y precios internacionales. Se desarrolló un diseño descriptivo abordando inicialmente cada uno de los factores antes mencionados, para ello se aplicaron 124 cuestionarios a productores de cacao en 2 centros poblados del distrito de Cholón: Paraíso y Yanajanca; además se entrevistó al gerente y presidente de la Cooperativa Agroindustrial Paraíso. Como resultado se encontró que la logística tiene un alto impacto debido a la deficiente infraestructura vial de la zona, la asociatividad se constituye como una estrategia primordial p...

This research aims to determine what are the key factors and how they in_uence the export of organic cocoa in the province of Marañón - Huánuco. For this purpose, the following key factors were proposed in the working hypothesis: production,  associativity, _nancing, technology, logistics, marketing and international prices. A descriptive design was developed, initially addressing each of the aforementioned factors, obtaining as a result that logistics has a high impact due to the poor road infrastructure in the area, associativity is constituted as a primary strategy to reach the desired exportable supply, The financing becomes an ally for cooperatives and / or associations allowing to face export costs and, finally, marketing strategies through participation in international fairs allow promoting the brand and generate new customers. In conclusion, logistics, associat...

This research aims to determine what are the key factors and how they in_uence the export of organic cocoa in the province of Marañón - Huánuco. For this purpose, the following key factors were proposed in the working hypothesis: production,  associativity, _nancing, technology, logistics, marketing and international prices. A descriptive design was developed, initially addressing each of the aforementioned factors, obtaining as a result that logistics has a high impact due to the poor road infrastructure in the area, associativity is constituted as a primary strategy to reach the desired exportable supply, The financing becomes an ally for cooperatives and / or associations allowing to face export costs and, finally, marketing strategies through participation in international fairs allow promoting the brand and generate new customers. In conclusion, logistics, associat...

This research aims to determine what are the key factors and how they in_uence the export of organic cocoa in the province of Marañón - Huánuco. For this purpose, the following key factors were proposed in the working hypothesis: production,  associativity, _nancing, technology, logistics, marketing and international prices. A descriptive design was developed, initially addressing each of the aforementioned factors, obtaining as a result that logistics has a high impact due to the poor road infrastructure in the area, associativity is constituted as a primary strategy to reach the desired exportable supply, The financing becomes an ally for cooperatives and / or associations allowing to face export costs and, finally, marketing strategies through participation in international fairs allow promoting the brand and generate new customers. In conclusion, logistics, associat...