This pre-feasibility study verifies the market, technical, economic, and social viability for the installation of a production plant for butter flavored with garlic and fine herbs in stick containers. In this way, this objective was achieved through the analysis of the following chapters of the study. The first chapter covers the description of the problem, as well as the hypothesis and respective justifications of the study. In the second chapter, the target audience for the product was determined, as well as the calculation of the project's demand for the horizon of the study, being 133 236 units of Melty butter in the last year. In addition to this, the necessary marketing and distribution strategies were established to increase the company's income. In the third chapter, for the evaluation of the location of the plant was used the Ranking de factores method. Which resulted as an opti...