Transcripción escrita de la exposición oral desarrollada en la Video Conferencia “Las Marcas para el Éxito Empresarial”

Transcripción escrita de la exposición oral desarrollada en la Video Conferencia “Las Marcas para el Éxito Empresarial”.

The country Brand is a sign that many countries have today, however, it does not have recognition and protection at the multilateral level from the existing rules of Industrial Property, given this need the block of countries that make up the Andean Community, after several years of negotiation, has managed to approve the Andean Decision 876 on the Common Country Brand Regime, without a doubt this is a pioneering an highly avant-garde standard, which will have a multilateral impact in the coming years.This article analyzes the existing problems for the protection of a country brand, evidencing the need to have a specific regulation that recognizes and protects this sign, it also analyzes and comments on the most relevant aspects of the regulation contained in Andean Decision 876 and finally, it indicates what is the pending task in this matter, detailing the most important advances that ...

El signo país, llamado por algunos marca país, es un signo con el que cuentan muchos países hoy en día. Sin embargo, a la fecha no está reconocido propiamente como un objeto de la propiedad industrial. El presente artículo estudia al signo país para intentar definirlo, analizar su importancia y determinar su naturaleza jurídica, comparándolo con otros elementos de la propiedad industrial, que presentan alguna similitud con este signo, a fin de determinar si es posible encajarlo en algunos de ellos, o si por el contrario, al no poder ser equiparado con ninguna categoría reconocida dentro de la propiedad industrial, es necesario buscar su reconocimiento y protección jurídica.

A country sign, also called country brand, is a sign that many countries have today. However, to date it is not properly recognized as an object of industrial property. This article examines the country sign in order to define it, analyze its importance and determine its legal nature, comparing it with other elements industrial property that have some similarity with this sign, in order to determine whether it is possible to fit it into any of them, or if it cannot be equated with any recognized category of industrial property – whether - , it is necessary to seek its legal recognition and protection.

The country Brand is a sign that many countries have today, however, it does not have recognition and protection at the multilateral level from the existing rules of Industrial Property, given this need the block of countries that make up the Andean Community, after several years of negotiation, has managed to approve the Andean Decision 876 on the Common Country Brand Regime, without a doubt this is a pioneering an highly avant-garde standard, which will have a multilateral impact in the coming years.This article analyzes the existing problems for the protection of a country brand, evidencing the need to have a specific regulation that recognizes and protects this sign, it also analyzes and comments on the most relevant aspects of the regulation contained in Andean Decision 876 and finally, it indicates what is the pending task in this matter, detailing the most important advances that ...

Determina la naturaleza jurídica del signo país, establece su importancia y aporta iniciativas para su reconocimiento y protección a nivel internacional, lo cual quizás no sea posible mediante las normas de propiedad industrial existentes o tradicionales, pues, como veremos más adelante por las características propias del mismo resulta difícil incluirlo dentro de una categoría de la propiedad industrial. En este contexto, es importante señalar que cada país tiene una regulación distinta del mismo, en algunos casos se han redactado leyes nacionales para su protección, en otros casos reglamentos de uso del mismo, delegando en una autoridad competente su control y la concesión de licencias para que las personas naturales o jurídicas puedan utilizarlo en el mercado; sin embargo, creemos que es importante lograr el reconocimiento y encontrar un mecanismo de protección para este...

A country sign, also called country brand, is a sign that many countries have today. However, to date it is not properly recognized as an object of industrial property. This article examines the country sign in order to define it, analyze its importance and determine its legal nature, comparing it with other elements industrial property that have some similarity with this sign, in order to determine whether it is possible to fit it into any of them, or if it cannot be equated with any recognized category of industrial property – whether - , it is necessary to seek its legal recognition and protection.

The country Brand is a sign that many countries have today, however, it does not have recognition and protection at the multilateral level from the existing rules of Industrial Property, given this need the block of countries that make up the Andean Community, after several years of negotiation, has managed to approve the Andean Decision 876 on the Common Country Brand Regime, without a doubt this is a pioneering an highly avant-garde standard, which will have a multilateral impact in the coming years.This article analyzes the existing problems for the protection of a country brand, evidencing the need to have a specific regulation that recognizes and protects this sign, it also analyzes and comments on the most relevant aspects of the regulation contained in Andean Decision 876 and finally, it indicates what is the pending task in this matter, detailing the most important advances that ...