The main objective of this research work is to demonstrate the level of Branding by the PEPE EL TORO SAC truck company and to develop a management improvement proposal through knowledge of the subject, the application of the pillars of Branding and sustainable reputation. For such research, a quantative study was carried out taking into consideration the perceptions of the company’s administrative staff and current and previous clients of the organization, for which interviews and surveys were conducted based on the variables. Chapter I includes the definition of the problem about why it was decided to carry out this investigation, the corresponding objectives will be set. Chapter II focus on the theoretical framework and background of the topic under investigation. He referred to the current and future context. Chapter III aims to raise the hypothesis of the work, as well as the defin...