Inventory is a fundamental part of the resource management of any company. There are different, each with specific characteristics and functions according to the needs and objectives of the organization. In this research, tools such as classification by ABC model, establishment of policies and FIFO procedure were applied, allowing an inventory system to be designed for a paint marketing company to have adequate control, classification and rotation of merchandise with the objective of reducing losses. economical for obsolete products. With the analysis of the diagnosis carried out, it was possible to detect more than 100 existing products that were considered obsolete, generating a significant cost for the company. In addition, it was possible to identify nearly 400 products that were poorly located within the warehouse, being able to classify them appropriately. In conclusion, the result...

Inventory is a fundamental part of the resource management of any company. There are different, each with specific characteristics and functions according to the needs and objectives of the organization. In this research, tools such as classification by ABC model, establishment of policies and FIFO procedure were applied, allowing an inventory system to be designed for a paint marketing company to have adequate control, classification and rotation of merchandise with the objective of reducing losses. economical for obsolete products. With the analysis of the diagnosis carried out, it was possible to detect more than 100 existing products that were considered obsolete, generating a significant cost for the company. In addition, it was possible to identify nearly 400 products that were poorly located within the warehouse, being able to classify them appropriately. In conclusion, the result...

El presente estudio aplica el ciclo de mejora continua PHVA (Planear, Hacer, Verificar, Actuar) al área de marketing digital de la Cámara de Comercio de Guasave, Sinaloa. Se identificó como problema principal la escasa presencia digital y baja interacción con el público en su página web y red social Facebook. Se desarrolló una metodología de enfoque mixto, empleando entrevistas, observación directa, análisis documental, métricas de Facebook Insights y benchmarking. A través de un calendario estratégico de publicaciones y acciones de rediseño web, se implementaron mejoras medibles. Los resultados evidencian un incremento significativo en seguidores, reacciones y comentarios. Además, se aplicó un modelo de tendencia para evaluar el impacto y proyectar estimaciones. Los hallazgos demuestran que la aplicación estructurada del ciclo PHVA mejora la presencia digital institucio...