This article compiled the elements that gave way to both the construction of the Tourist Product of the Gutiérrez Province in the department of Boyacá (Colombia) and its management, from the strategic planning of tourism development in the territory. This scenario was generated after the events that prompted this destination to rethink the different sectors that converge in the characteristic tourist activity; from the organization of the key actors in the territory, to the consolidation of the municipality's flagship product A vision of the tourism product was proposed, from the local tourism planning and its interaction between the sectors that, especially driven by the private sector, redesigned the activity. This process was carried out through the development of four coordinated projects between different actors, starting with a diagnosis of the components of the destination for t...

This article compiled the elements that gave way to both the construction of the Tourist Product of the Gutiérrez Province in the department of Boyacá (Colombia) and its management, from the strategic planning of tourism development in the territory. This scenario was generated after the events that prompted this destination to rethink the different sectors that converge in the characteristic tourist activity; from the organization of the key actors in the territory, to the consolidation of the municipality's flagship product A vision of the tourism product was proposed, from the local tourism planning and its interaction between the sectors that, especially driven by the private sector, redesigned the activity. This process was carried out through the development of four coordinated projects between different actors, starting with a diagnosis of the components of the destination for t...

This article compiled the elements that gave way to both the construction of the Tourist Product of the Gutiérrez Province in the department of Boyacá (Colombia) and its management, from the strategic planning of tourism development in the territory. This scenario was generated after the events that prompted this destination to rethink the different sectors that converge in the characteristic tourist activity; from the organization of the key actors in the territory, to the consolidation of the municipality's flagship product A vision of the tourism product was proposed, from the local tourism planning and its interaction between the sectors that, especially driven by the private sector, redesigned the activity. This process was carried out through the development of four coordinated projects between different actors, starting with a diagnosis of the components of the destination for t...

A documentary analysis is presented of academic articles that address the subject of image in tourism, definition, characteristics and integrating elements of the concept; typology in tourism and its relationship with image; countries that develop research on the subject and its influence on the development of tourism activity. Considering the importance of image in the information process, 70 studies published in research journals, found in the Dialnet, EBSCO, Redalyc and Scielo databases, were compiled for a period of time from 2005 to 2020. The research technique and instrument is the document review matrix, created to analyze: document identification factors, document citation factors, document location and impact factors and document theoretical analysis factors. In a context of virtuality and rapid access to technology, rather than completely replacing the definition that dates bac...