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tesis de grado
Publicado 2023
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This study evaluates the feasibility of implementing a beverage production plant based on camu camu, chamomile, Valeriana and stevia, which aims to improve the quality of sleep of its consumers, since it acts as a relaxant thanks to its components. In addition, thanks to camu camu, the product will provide beneficial health properties. Market research was conducted in the NSE A, B and C of Metropolitan Lima to determine the specific demand for the project. In addition, the results of the survey were used to define the sales channels, which are supermarkets and health stores that would assume the role of our direct consumers. Likewise, it was established that the product will be distributed in packs of 10 plastic containers of 355 milliliters; the final consumers will be able to purchase the drink per unit in the aforementioned sales channels. On the other hand, an evaluation was made of ...