The present study seeks to analyze the relationship between the quality of care and the loyalty of the passengers of the viva air airline in the city of Iquitos, since it was an applied - correlational - cross-sectional research and a non-experimental design, since through this, it was sought to contribute to the theoretical knowledge, through the analysis and description of the variables, as well as to determine the level of relationship that exists between the two, showing that the phenomena have not been deliberately manipulated, but that they are presented as they are. develop in their natural state, so 369 customers were taken as a sample to whom a survey consisting of 10 questions for the evaluation of the quality of care and one of 13 questions for the evaluation of passenger loyalty was applied. Concluding in this way that the quality of care and the loyalty of the passengers of ...