This research shows a solution to address the issue of labor informality in Santiago de Surco, Peru. The problem of informality affects over 80% of the economically active population in Santiago de Surco and thereby limits their access to social services, healthcare, and financial resources. Using a series of sprints and interviews, the researchers collected both qualitative and quantitative data, which shows that informal workers often lack knowledge about how to transition to formal employment. Many of these workers prefer to access information anonymously, such as through digital platforms or anonymous meetings. Through their research, the team identified TikTok advertisements as the most effective medium for reaching informal workers in Surco. The platform's popularity of the targeted and mostly affected age group in Peru favors this solution. By using TikTok advertisements, the proj...

This research shows a solution to address the issue of labor informality in Santiago de Surco, Peru. The problem of informality affects over 80% of the economically active population in Santiago de Surco and thereby limits their access to social services, healthcare, and financial resources. Using a series of sprints and interviews, the researchers collected both qualitative and quantitative data, which shows that informal workers often lack knowledge about how to transition to formal employment. Many of these workers prefer to access information anonymously, such as through digital platforms or anonymous meetings. Through their research, the team identified TikTok advertisements as the most effective medium for reaching informal workers in Surco. The platform's popularity of the targeted and mostly affected age group in Peru favors this solution. By using TikTok advertisements, the proj...