Ensuring that public policies deliver results that improve people's quality of life has always been a central concern of public decision-makers, especially with budgetary restrictions such as the ones most countries are going through or will go through in the post-pandemic context. On the other hand, data science, artificial intelligence, open data, and, generally, technologies driven by large amounts of data are gaining ground in public management. This article aims to determine the current state of research on the interaction between these two disciplines, studying the application of data science to the impact assessment of public policies and identifying research gaps. A systematic literature review revealed that the proposed object of study has not been at the center of academic research. What has been investigated is the complete cycle of policy development or public management in g...

Banks use telemarketing to contact potential customers for their products directly. This sales channel is complex, requiring large databases of possible prospects, and is subject to time and personnel restrictions. This article has three objectives: to compare five prediction models based on machine learning algorithms to find the one that offers the best predictive accuracy, deploy a pilot of this model, and recommend a roadmap for the future architecture that supports it. The comparison results show that the selected algorithm considerably improves the identification of customers who accept the product, which went from 11 % to 94 %, so its implementation can contribute to the competitiveness of these organizations.

Ensuring that public policies deliver results that improve people's quality of life has always been a central concern of public decision-makers, especially with budgetary restrictions such as the ones most countries are going through or will go through in the post-pandemic context. On the other hand, data science, artificial intelligence, open data, and, generally, technologies driven by large amounts of data are gaining ground in public management. This article aims to determine the current state of research on the interaction between these two disciplines, studying the application of data science to the impact assessment of public policies and identifying research gaps. A systematic literature review revealed that the proposed object of study has not been at the center of academic research. What has been investigated is the complete cycle of policy development or public management in g...

Banks use telemarketing to contact potential customers for their products directly. This sales channel is complex, requiring large databases of possible prospects, and is subject to time and personnel restrictions. This article has three objectives: to compare five prediction models based on machine learning algorithms to find the one that offers the best predictive accuracy, deploy a pilot of this model, and recommend a roadmap for the future architecture that supports it. The comparison results show that the selected algorithm considerably improves the identification of customers who accept the product, which went from 11 % to 94 %, so its implementation can contribute to the competitiveness of these organizations.

Para fines del segundo semestre del año 2015, la Caja Municipal de Ahorro y Crédito de Maynas (en adelante Caja Maynas) cerraba un periodo guiada por su último plan estratégico formulado a inicios del 2010. El rendimiento organizacional se encontraba muy por debajo de las expectativas de sus directivos y con una clara tendencia a continuar disminuyendo (la rentabilidad y participación de mercado obtenidos al cierre de dicho periodo eran de 7%, mientras que la rentabilidad promedio del sector es del 12%), y en las zonas de mayor presencia –Iquitos y Loreto– la participación de mercado fue de 9,70% y 7,31%, mientras que al cierre del 2011 se obtuvieron 12,8% y 11,6%, respectivamente. Dada esta situación, el presente plan estratégico plantea la formulación de estrategias que lleven a la Caja Maynas a desarrollar ventajas competitivas que le permitan generar valor de manera sost...