Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.

The literature on franchising has traditionally focused on the effects and transformation it has promoted in the service sector, retailing, restaurants, hotels and other service-related industries. Store within a store research has been focused on the perspective of the manufacturer entering department stores. To date, little research has been carried out for the store in store strategy from the franchising perspective. This paper explores why big box retailers such as Walmart are adopting the store in store franchising strategy with specific partnerships with service firms such as McDonald's and Subway and how store in store franchising can be a new strategy for SMEs to expand. A content analysis methodology is used to interpret documents form Walmart Realty and specialized professional retail and quick service restaurants (QSR) magazines. The findings indicate that big box retailers su...

Family business is the most prevalent form of business thru out Latin America. Franchising has been a strategy used by many firms to expand domestically and internationally. Internationalization theories indicate that firms tend to expand to culturally close markets/countries. Family Business theories indicate that family firms have specific advantages in comparison with non-family firms. The purpose of this paper is to conduct a literature review about franchising family firms in Latin America to develop a theoretical model for their internationalization process using franchising.

The literature on franchising has traditionally focused on the effects and transformation it has promoted in the service sector, retailing, restaurants, hotels and other service-related industries. Store within a store research has been focused on the perspective of the manufacturer entering department stores. To date, little research has been carried out for the store in store strategy from the franchising perspective. This paper explores why big box retailers such as Walmart are adopting the store in store franchising strategy with specific partnerships with service firms such as McDonald's and Subway and how store in store franchising can be a new strategy for SMEs to expand. A content analysis methodology is used to interpret documents form Walmart Realty and specialized professional retail and quick service restaurants (QSR) magazines. The findings indicate that big box retailers su...