The purpose of this study is to analyze the perceptions of long-time photography specialists regarding photographic archives in Peruvian publishing companies. This is due to the need to know what is needed to raise awareness about the importance of conservation and what are the criteria for the selection of photographic archives. The qualitative methodology was applied with an ethnographic approach, conducting ten interviews with specialists with more than 20 years of experience in archiving, curatorship and conservation, who have worked in emblematic newspapers such as El Comercio, La República and El Peruano. The following findings have been identified and evidenced: lack of recognition and official protection of archives, lack of public management, long-term digitization, preventive conservation, safeguarding collective and visual memory, among others.