The practice of tourism in rural areas is experiencing an increasing trend in the world. The main objective has been to analyze the potential in terms of natural and cultural tourism resources and the attitude of the local population, the Village Center of Rica Playa, San Jacinto District, Tumbes province and region, for the practice of tourism in rural areas. The present descriptive applied qualitative study was performed through the application of ethnographic, analytical-synthetic and inductive-deductive methods, and techniques such as direct observation, interview and survey; Supported by information collection instruments such as evaluation sheets, observation and interview guides, and survey questionnaire. The object of study was the potential in tourism resources. The data were collected from the territory of the locality in the case of natural resources, and a total sample of 150...