Motivation is the engine of all human action. It is one of the most important factors for choosing and successfully studying a professional career. The moment of choosing a vocation in the life of a young person is decisive  and is made on the basis of limited information and experience. In this sense, determining the academic motivations and professional expectations of students is extremely interesting since they involve personal, social and contextual factors about individuals and careers. This paper aims to develop a systematic review of the literature that studies academic motivation and career expectations. However, it is also an extension and development of an existing systematic review: Factors related to university students’ motivation and instruments for its evaluation: A systematic review (Sanchez and Martinez, 2022). For the analysis we searched the Web of Science, Scopus,...

This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are shared representations that influence the way people perceive their social reality, and are expressed through stories, legends, myths and images. On the other hand, simulation refers to the creation of copies without an original, images of things that do not exist, and simulacrum implies the disturbance and challenge of reality itself. The reflection seeks to establish a link between these concepts and analyze how Inca Kola’s advertising constructs social imaginaries based on simulations, instead of reality. This raises the problem of idealizing aspects of reality that cannot be fulfilled, since simulation originates in the utopia of equivalence. According to Baudrillard ...

This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are shared representations that influence the way people perceive their social reality, and are expressed through stories, legends, myths and images. On the other hand, simulation refers to the creation of copies without an original, images of things that do not exist, and simulacrum implies the disturbance and challenge of reality itself. The reflection seeks to establish a link between these concepts and analyze how Inca Kola’s advertising constructs social imaginaries based on simulations, instead of reality. This raises the problem of idealizing aspects of reality that cannot be fulfilled, since simulation originates in the utopia of equivalence. According to Baudrillard ...

This essay addresses the issue of social imaginaries in Peru and their relationship with the advertising of the Inca Kola soft drink brand, focusing on the concepts of simulation and simulacrum. Social imaginaries are shared representations that influence the way people perceive their social reality, and are expressed through stories, legends, myths and images. On the other hand, simulation refers to the creation of copies without an original, images of things that do not exist, and simulacrum implies the disturbance and challenge of reality itself. The reflection seeks to establish a link between these concepts and analyze how Inca Kola’s advertising constructs social imaginaries based on simulations, instead of reality. This raises the problem of idealizing aspects of reality that cannot be fulfilled, since simulation originates in the utopia of equivalence. According to Baudrillard ...

Motivation is the engine of all human action. It is one of the most important factors for choosing and successfully studying a professional career. The moment of choosing a vocation in the life of a young person is decisive and is made on the basis of limited information and experience. In this sense, determining the academic motivations and professional expectations of students is extremely interesting since they involve personal, social and contextual factors about individuals and careers. This paper aims to develop a systematic review of the literature that studies academic motivation and career expectations. However, it is also an extension and development of an existing systematic review: Factors Related to University Students' Motivation and Instruments for Its Evaluation: A Systematic Review (Sanchez and Martinez, 2022). For the analysis we searched the Web of Science, Scopus, Sci...

A partir del año 2000 se ha incrementado la cantidad de mensajes publicitarios que tratan sobre la identidad peruana. Empresas privadas y el Estado por medio de la Marca Perú están desarrollando sus campañas de comunicación en base a la identidad nacional. Lo que se busca analizar con esta investigación es la forma en la que estos mensajes, en especial las campañas Tradición de la Navidad Peruana (2013) de D'Onofrio y El sabor de lo nuestro (2015) de Inca Kola, son percibidos por los peruanos. Para lograr esto se realizó el trabajo de campo en asentamientos humanos de San Juan de Miraflores y San Juan de Lurigancho. La población mayormente migrante de estas zonas resultó ser una muestra ideal para los objetivos de esta investigación ya que son ciudadanos limeños pero al mismo tiempo están fuertemente conectados con las tradiciones y paisajes de sus provincias de origen. Se ...

A partir del año 2000 se ha incrementado la cantidad de mensajes publicitarios que tratan sobre la identidad peruana. Empresas privadas y el Estado por medio de la Marca Perú están desarrollando sus campañas de comunicación en base a la identidad nacional. Lo que se busca analizar con esta investigación es la forma en la que estos mensajes, en especial las campañas Tradición de la Navidad Peruana (2013) de D'Onofrio y El sabor de lo nuestro (2015) de Inca Kola, son percibidos por los peruanos. Para lograr esto se realizó el trabajo de campo en asentamientos humanos de San Juan de Miraflores y San Juan de Lurigancho. La población mayormente migrante de estas zonas resultó ser una muestra ideal para los objetivos de esta investigación ya que son ciudadanos limeños pero al mismo tiempo están fuertemente conectados con las tradiciones y paisajes de sus provincias de origen. Se ...

En el contexto educativo actual, entender los factores que influyen en la motivación académica y las expectativas profesionales de los estudiantes es crucial para mejorar el proceso de enseñanza y el interés en la carrera de los futuros profesionales en el campo de las comunicaciones. La investigación tuvo como objetivo examinar estos conceptos en estudiantes de comunicaciones de un instituto privado en Lima Metropolitana. Se utilizó una metodología cuantitativa, correlacional y no experimental. La técnica de investigación utilizada fue la encuesta, y los instrumentos consistieron en dos cuestionarios específicos, aplicados a 286 estudiantes de la carrera de ciencias publicitarias. El análisis de datos reveló una correlación significativa y positiva entre la motivación académica y las expectativas laborales de los estudiantes, destacando el papel de la motivación intríns...

Motivation is the engine of all human action. It is one of the most important factors for choosing and successfully studying a professional career. The moment of choosing a vocation in the life of a young person is decisive and is made on the basis of limited information and experience. In this sense, determining the academic motivations and professional expectations of students is extremely interesting since they involve personal, social and contextual factors about individuals and careers. This paper aims to develop a systematic review of the literature that studies academic motivation and career expectations. However, it is also an extension and development of an existing systematic review: Factors Related to University Students' Motivation and Instruments for Its Evaluation: A Systematic Review (Sanchez and Martinez, 2022). For the analysis we searched the Web of Science, Scopus, Sci...