This article is a thorough analysis of the content plan and digital strategy developed on the web, mobile app and social media for the launching in Mexico in 2017 of MarcaClaro.com, a new multimedia platform created by the sports daily newspaper Marca in order to internationalise and consolidate as a leading sports outlet in Latin America. For that purpose, first there is a content analysis of pieces of information (priorisation of topics and events, new formats and storytelling) published on the web during its first five months of life and selected through a random simple and, secondly, there are in-depth interviews to MARCA Claro chief editors both in Spain and in Mexico so as to know editorial keys of this transnational media partnership.

This exploratory and descriptive article diagnoses the general state of teaching and research in university master programmes in Spain. Taking this approach as starting point, this study analyzes to what extent the dissertations developed in these master degrees are more research-oriented or just produced for professional purposes according to their syllabus and the profile of their teaching staff. To this end, a comprehensive collection of data from the eight universities that offered master programmes in sports journalism between 2017 and 2019 was required. Thus, this study examines the volume, the topics and typologies of dissertations that were defended within those last two academic years. The data collection has been accompanied by questionnaires and inquiries sent to the head professors and supervisors of these degrees. Given that all master programmes on sports journalism except ...

This article is a thorough analysis of the content plan and digital strategy developed on the web, mobile app and social media for the launching in Mexico in 2017 of MarcaClaro.com, a new multimedia platform created by the sports daily newspaper Marca in order to internationalise and consolidate as a leading sports outlet in Latin America. For that purpose, first there is a content analysis of pieces of information (priorisation of topics and events, new formats and storytelling) published on the web during its first five months of life and selected through a random simple and, secondly, there are in-depth interviews to MARCA Claro chief editors both in Spain and in Mexico so as to know editorial keys of this transnational media partnership.

This exploratory and descriptive article diagnoses the general state of teaching and research in university master programmes in Spain. Taking this approach as starting point, this study analyzes to what extent the dissertations developed in these master degrees are more research-oriented or just produced for professional purposes according to their syllabus and the profile of their teaching staff. To this end, a comprehensive collection of data from the eight universities that offered master programmes in sports journalism between 2017 and 2019 was required. Thus, this study examines the volume, the topics and typologies of dissertations that were defended within those last two academic years. The data collection has been accompanied by questionnaires and inquiries sent to the head professors and supervisors of these degrees. Given that all master programmes on sports journalism except ...

Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. This journalistic field runs through a moment of flourishing where new specialized media in the different platforms were born and thereby a profound transformation in their structures. This kind of journalism has become an innovative and extremely dynamic area, defined by its continuous exploration of new ways of storytelling embracing new digital technologies. This article focuses on some of the latest trends in sports journalism, which are claimed to show the way for the following years like new multimedia, interactives, data journalism or longform features.

Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. This journalistic field runs through a moment of flourishing where new specialized media in the different platforms were born and thereby a profound transformation in their structures. This kind of journalism has become an innovative and extremely dynamic area, defined by its continuous exploration of new ways of storytelling embracing new digital technologies. This article focuses on some of the latest trends in sports journalism, which are claimed to show the way for the following years like new multimedia, interactives, data journalism or longform features.