1
tesis de grado
Publicado 2020
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The purpose of this project is to support the hypothesis that the redesign of the main processes involved in commercial transactions of luxury automobiles will allow the total sale of an unusual high stock through automotive market analysis and commercial management tools. The main objective is to sell the entire stock in three months. In the first part, the analysis focuses on the automotive market highlights and its changes in 2018. Moreover it includes internal analysis of the most important processes and structure of Euromotors, the importer company. As a result, it is discovered that the problem is the combination of bad market spectrum for selling high volumes of luxury vehicles and a poor purchasing strategy in the planning area. In the second part, possible solutions are presented and the pertinent study is carried out in order to choose the most appropriate ones. These are based...