Different publics consume political information in different ways. The pattern of consumption of political information varies according to the different publics, not only in their intensity of use, but also in the various communication outlets used to inform themselves. This article compares the patterns of political information for the most interested publics (journalists, academics, consultants and political leaders) with general voters, taking as a case the study of the Argentinian, Spaniard and Venezuelan elections of 2015.

Different publics consume political information in different ways. The pattern of consumption of political information varies according to the different publics, not only in their intensity of use, but also in the various communication outlets used to inform themselves. This article compares the patterns of political information for the most interested publics (journalists, academics, consultants and political leaders) with general voters, taking as a case the study of the Argentinian, Spaniard and Venezuelan elections of 2015.

Liberal democracy is currently experiencing a detachment from the citizenry, of which populism is a part, a phenomenon that is especially present in Latin American countries. However, the thesis that populism characterizes politics in Latin America still needs micro studies in specific countries. In this article, an operational definition of populism is offered, an analysis code is proposed that includes the main characteristics of this phenomenon and is applied to the spots of the candidates who reached the second and final round in the last two presidential elections of 2015 and 2019 in Guatemala. The results confirm the presence of populism in the spots, but the absence of some of the features leads to suggesting campaigns of mitigated populism. At the same time, not all candidates resort to it with the same intensity.